Challenge
//01
Previous coverage focused primarily on gameplay and failed to capture the atmosphere, supporters, and human moments that define the club's identity.
Deliverables
//02
Deliverables
Matchday Photography
Behind-the-Scenes Coverage
Fan Experience Photography
Player Portraits
Social Media Assets
Results
//03
A dynamic image library that strengthened the club's visual storytelling across digital platforms and fan communications.
Back
Match day Stories
Manchester United F.C. partnered with KAIROS to document the emotion, intensity, and community surrounding matchday, creating a collection of imagery that connected supporters with the club beyond the final score.
Year
2025
Services
Sports Photography
Industry
Sports