Challenge
//01
The artist needed a more cohesive visual identity that reflected the tone and emotion of her music.
Her music is already known to carry a great depth that is beyond just sound, so the challenge was to create a visual language that continued and reflected that same authenticity, which will continue giving audiences an immediate sense of who she is before they even pressed play.
Deliverables
//02
Deliverables
Editorial Portrait Photography
Press Images
Album Promotional Assets
Social Media Photography
Creative Direction
Results
//03
A cohesive visual campaign that strengthened the artist's launch across digital platforms and provided a consistent identity for media and promotional use.
Back
Album Launch Campaign
Ahead of her sophomore album, Uncle Waffles needed a distinctive set of visuals that could support streaming platforms, press features, and promotional campaigns while establishing a recognisable artistic identity.
Year
2024
Services
Creative Direction, Editorial Photography
Industry
Music & Entertainment